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#Howard stern ronnie opening ricks pennsylvania tv#

Maynard was inducted into the Minnesota Broadcasting Hall of Fame in 2011. His dedication to radio and serving the community are credited with shaping the city of Madison, as well as much of western Minnesota, into what it is today. Maynard is a member of the local Chamber of Commerce, the Kiwanis Club, a member of the city council, as well as serving on numerous boards and participating in several community activities. In 1983, he and his long-time friend, Terry Overlander, put KLQP-FM on the air. Radio” as he is known to his listeners in Madison, Minnesota started in radio the same year I did, 1967. I believe there’s a really unique value and niche that we fill that none of our other competitors are hitting. I think where radio can stand out and where it will remain very, very viable in today’s media landscape is with a hyper-focus on local and a service to a demographic that simply can’t afford those subscription fees through other services. The new leader of the NAB Curtis LeGeyt, appearing before a recent Congressional hearing, was asked to explain the viability of radio in today’s multi-media world. Ramblings from out here in Hana Maui jungle.”Ĭurtis LeGeyt, President & CEO of the National Association of Broadcasters (NAB) Hopefully, radio won’t be discarded like my toaster will be. In the future, those needs might just be satisfied by a new appliance. People have a compelling need for entertainment and information. There’s nothing on the horizon that will be replacing my need for toast, but if a better way of delivering that toast comes along, I’ll probably switch to the new appliance. My compelling reason for pulling out my radio was to be entertained and informed. My compelling reason to pull out the toaster is because I need toast.

We have always considered radio to be a useful household appliance, much like a toaster. I find no compelling reason to listen to the radio. Where I live there is little radio coverage, however, when I visit town on the other side of the island on which we live, I find that I tune in streaming choices, rather than radio stations. It’s a palm sized Sony and the battery is dead. I realized yesterday that we have only one working radio in our house. You and I have been in the business for about the same number of years. Here’s the scary part concerning radio’s future. Now the online platforms can do that better and faster.

#Howard stern ronnie opening ricks pennsylvania tv#

In the 1950s, when the electronic eye of TV put the whammy on radio, that compelling reason became music and news. We need to discover the compelling reason for people to use their radio. Just being live and local isn’t going to make it.

“Every time someone asks what radio needs to do to become relevant again, I hear the old chestnut, ‘be live and local.’ Everything you listed Dick, is a live and local function that is now being done better by another platform. This week, I will review the best suggestions sent in by readers of this blog about what Over-The-Air (OTA) radio needs to do in order to survive and thrive in a 21 st Century world.īut first, let’s set the stage for these ideas with something Dale Parsons wrote in the comments on my blog site: